High search volume refers to the average number of search queries that users enter to find a specific keyword in a specific amount of time. The high search volume shows the high level of interest of the visitors in a specific topic. Along with high search volume, high CTR is also an important term in the SEO of a website. CTR means the percentage of visitors clicking on your URL after seeing this URL in the search results. The high search volume and click rate can increase SERP in the following ways;
High Search Volume Keywords Are Helpful For Us To Optimize The Title:
Finding the best title for web posts is a hard task for users. Its reason is that you will have to write concise copy like headlines to optimize the title of your website. When you do keyword research using a tool, you will find interesting ideas to optimize the title of your website. Optimizing the titles of your web posts with high search volume keywords can drive many visitors to your website. This thing increases the CTR of your website. If the CTR of your website is impressive, you can increase the ranking of your website in the search results.
High Search Volume Keywords Are Helpful To Optimize The Meta Description:
When we search for a specific keyword on Google, we will see lots of results against this keyword. When you see these results, you will know that there is a description of the web posts below the web titles. This description is known as the meta description. If you use the high search volume keywords in the meta description of the web posts, it will increase the CTR of your website. Due to the high CTR of your website, your website will get a higher rank in the search engines. If you want to increase the ranking of your website in the SERP, you should avoid duplicate meta descriptions.
High CTR Is Equal To Higher Ranking In The SERPs:
If the CTR of your website is higher, the expectations of your website to appear in the noticeable search engine results will be higher. According to experts, if you want to improve one rank of your website in the SERP, you will have to increase the organic CTR of your website up to 3%. Similarly, if you want more progress in the ranking of your website, you will have to further increase by 3% in the CTR of your website. On the other hand, if your website doesn’t achieve the required CTR, it is almost impossible for your website to get a higher rank in the SERP. The best way to increase the CTR of your website is to optimize its title and meta description. You can easily optimize the title and meta description by adding the targeted keywords.
High CTR Can Boost Organic Search Results:
A website’s high CTR is helpful for the website owners in the Google and social media marketing campaigns. It is also vital for you to improve the SEO of your website. If your website has a higher CTR, you will enjoy a high ranking in the organic results. If your CTR is increasing, but the ranking of your website is not increasing, you should wait for it. The reason SEO of a website is a time taking task. It will show results after a few days.
High CTR Boosts Conversion Rates:
By increasing the CTR of your website, you can also increase the conversion rate of your website. Its reason is that if your website has a higher CTR, it means that lots of people are visiting your website. If many people visit your website, they will try to take the required actions. If you increase the CTR of your website up to 2X, your website’s conversion rate will be increased up to 50%. As a result, you will observe an increase in the revenue growth of your website.
It Drives Quality Traffic To Your Website:
Another benefit of the high CTR of your website is that it sends quality traffic to your website. Higher CTR means that most people are clicking on the links of your website that are appearing in the SERP. These links will appear only if visitors search your targeted keyword in the search engine. If they are visiting your website by clicking on the URLs of your website from the organic search results, it means that they are interested in the content of your website. As a result, they will try to spend more time on your website. This thing decreases the bounce rate of your website. This thing will also become a cause of increasing the ranking of your website.
You Can Move Ahead Of The Competition:
If you want to increase the ranking of your website in the SERP, you will have to beat your competitors. For this reason, you will have to follow lots of SEO strategies. By following other SEO strategies, if your website appears just below your competitor in the search results, you should try to increase the CTR of your website. Its reason is that CTR will be helpful to you to improve the ranking of your website in the SERPs. If the CTR of your website is higher than your competitor, you can easily beat him.
It Increases The Engagement Rate Of Your Website:
The high CTR of a website is also helpful in increasing your website’s engagement rate. Higher CTR means that you are driving targeted traffic to your website. If interested visitors visit your website, they will try to spend more time on your website. If they spend enough time on your website, this will increase your website’s engagement rate. The best way to increase the engagement rate of your website is to share valuable content with the viewers. Its reason is that just by optimizing your web page title and meta description, you can’t increase the engagement rate of your website.
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